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Dial Hand Soap and Exfoliate & Restore Cocoa Butter & Orange Extract Body Wash are the Most Innovative Products third year in a row.
February 13, 2024
By: Rachel Klemovitch
Assistant Editor
Henkel-owned Dial soap company has been recognized as the winner of the 2024 Product of the Year USA Awards for the third year in a row. Awards are determined through a national study of 40,000 American shoppers in partnership with Kantar, a global consumer research firm. Dial hand soaps come in new 100% PCR Plastic (excluding cap and pump) ergonomically improved bottles. The formulas have also been improved to include antibacterial liquid and foaming formulas with added aloe. Dial Hand Soap has been awarded the best product in the Hand Soap category. The new Dial Exfoliate & Restore Cocoa Butter & Orange Extract Body Wash has been awarded the best product in the Personal Hygiene Category. Chris McClement, Senior Vice President Marketing North America at Henkel commented: “Knowing that consumers are being more intentional with how they spend their dollars, it’s more imperative than ever for us to stand out at shelf to showcase our unique innovations. This widely recognized Product of the Year red seal acknowledges our efforts on behalf of consumers, customers, and partners to create innovative products that are high quality and deliver on sustainability.”
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